Tiger Technology: Principles of Marketing

Overview/Annotation

This lesson, Career Planning in a Global Economy, goes into great detail to demonstrate the importance of choosing a career path. This lesson will introduce students to the idea of career research. Students will complete aptitude test and will consider the factors, such as interest and aptitudes, when choosing a career path. After students have identified potential careers, they will complete research and be introduced to realistic short term and long term goals.

Background/Preparation

Before teaching the lesson, the teacher will have the students complete an online aptitude test.

Content Standard

19. Utilize various forms of communication and technology in the successful pursuit of employment.

National Content Standards

Understand the career preparation and job acquisition skills required for employment, professional growth, and employment transactions in business.
Discuss the potential impact of local and global trends on career paths and life goals.
Research careers and apply skills needed for initial and continued employment.
Incorporate knowledge gained from individual assessment and job/career exploration to design an individual career plan that reflects the transition from school to work, lifelong learning, and personal and professional goals.

Primary Learning Objectives

Discuss the importance of career planning.
Define at least five attributes you should know about yourself when analyzing careers.
Describe how work is changing.
Name 4 sources where you can learn about careers.
Define short, medium, and long term goals.
Identify three lists needed to make a career plan.

Day 1

Bell Ringer: Picture Prompt

Teacher will show picture of person in professional dress, using the Promethean board and ask students to "best guess" what he/she is dressed to do.
Class discussion on how you dress differently based on type of job you are interviewing for.
Teacher will show a variety of people dresses in a variety of clothing and students will "best guess" the type of job he/she is interviewing for.

LAB: Vocabulary Build

Students will build vocabulary using Quizlet
Terms from chapter 20

Assignment: Chunking Career Planning in a Global Economy

Teacher will use the clock
Students will work with elbow partners and jot notes
Teacher will "Card Pull Review" after each chunk

Exit Slip: Students will review the image below and jot responses to each of the areas for themselves.

DECA students helping with Special Olmpics:

Chris WIlliams
Erin White
Anthony Galvan
Nathan Williams
Tristan Mullen
Hannah Stidham
Mckenzie Durden
Vachelle Robertson
Sarah Margaret Veres
Macenzie Dill
Brionna Howerton

We will be working in GMETRIX until we test for credential on WORD.

COMPLETE ALL TRAINING.
COMPLETE ALL TESTING.
I WILL UPDATE STI AS YOU COMPLETE.

Tuesday, April 4, 2017

Bell Ringer: Students will log into Kuder
LAB: Students will update 4 year plan

Log In
Click on Plan For Education Tab
FIND the copy button on education plan
Give your plan a new name (first name/last name 16-17)
Hit Next
Open +
Type first 3 letters of class that yo are looking for
Teacher reviews updated plan

Thursday, April 6, 2017

Bell Ringer: Log into GMetrix
LAB: Complete WORD Project 1 GRADED

Must be completed today

Exit Slip: If you did not email results of 4 year plan: email to cdavis@dcsedu.com

Monday, March 20, 2017

Bell Ringer: al.kuder.com

Students will log into their Kuder account
If student does not remember log information:

follow the link to resetr user name or password (if that doesn't help...)
call customer support and update

LAB: Students will

edit profile
complete Kuder® Skills Confidence Assessment
complete Kuder® Work Values Assessment

Tuesday, March 21, 2017

Bell Ringer: al.kuder.com

Students will log into their Kuder account
If student does not remember log information:

follow the link to reset user name or password (if that doesn't help...)
call customer support and update
Code: N4233283NYM

LAB: Students will

edit profile
complete Kuder® Skills Confidence Assessment
complete Kuder® Work Values Assessment

Investigate: Students will investigate career options and colleges in Kuder

Send an email to cdavis@dcsedu.com
Include 3 career matches
Include 2 colleges/trade schools that you can attend to further your education in this area
Where can you find a job in these fields
How much do these jobs pay?

Wednesday, March 22, 2017

Bell Ringer: Students will email cdavis@dcsedu.com on this prompt:

What I want to be when I grow up. What Kuder tells me I should be interested in.

LAB: Jrs will complete LAB from Tuesday.
LAB: GMetrix (If you have any questions-ask Mrs. Kerby)

Students will log into GMetrix and begin lessons for Word

Begin training

You must score a 90 on each training before you move to testing
You have 3 tries. The last score for each training will be recorded in STI

Access Code: 78554-cdavis-04496 (if you need it)
GRADED

Tuesday, March 14, 2017

LAB: Students will use the following information to create (Production TEST)

Print Media: Canva
Promotional Video: Use phones to record

What: Young Authors’ Symposium – showcases the writing talent of authors from all 4 DCS schools

When: April 18 - 6-8 pm

Where: DHS Auditorium/ DHS Gym

Who: Everyone is invited

NO COST

Door prizes!

Print Media due at the end of class today.

Monday, February 27, 2017

Bell Ringer: What is the difference between primary research and secondary research?

Use the Internet to find your answer.
Open your email
Send your response to cdavis@dcsedu.com

LAB: Research the following prompt using secondary research

Prompt: What/Why would someone move to any school system?

What are parents/students looking for in a school system when they move to a new area?
Why do families chose to stay in a school system?
Why do families chose to leave a school system?
Cite sources using easybib.com

Exit Slip: Market research de-brief

Tuesday, February 28, 2017

Bell Ringer: Discussion Board (Canvas) Why is market research important when beginning a new marketing campaign?

Post 1 original comment
Post 1 reply

LAB: Research the following prompt using primary or secondary research

Why would parents/students chose to move to Demopolis City School system?
Why would parents/students chose to leave the Demopolis City School system?
Cite sources using easybib.com

Survey Monkey

Monday, February 20, 2017

Bell Ringer: Vocabulary

Students will build the following terms in Quizlet
Chapter 11: Management Skills
pg 251:Key Terms and Academic Vocabulary

LAB: Students will create a PowToon or PowerPoint tutorial

Chapter Title/Date/Student Name
List and define 2 types of Management Structure
List and define Vertical Organizations
List and define Horizontal Organizations
Describe the difference between a vetical and a horizontal company.
What are the three levels of management in a vertical organization?
Explain two advantages of horizontal organization.
List the basic management functions
List and define Planning
List and define Organizing
List and define Controlling
List the steps in the formal decision making process
List and describe the steps in the formal decision making process
Define mission statement
What does a mission statement do?
List the standards on page 242
List and define the standards on page 242
List and define effective management techniques

List and define effective management techniques (use as many slides as you need)

List and define employee motivation
List and define types of Employee

Tuesday, February 21, 2017

Bell Ringer: Vocabulary

Students will build the following terms in Quizlet
Chapter 11: Management Skills
pg 251:Key Terms and Academic Vocabulary

LAB: Students will create a PowToon or PowerPoint tutorial

Chapter Title/Date/Student Name
List and define 2 types of Management Structure
List and define Vertical Organizations
List and define Horizontal Organizations
Describe the difference between a vetical and a horizontal company.
What are the three levels of management in a vertical organization?
Explain two advantages of horizontal organization.
List the basic management functions
List and define Planning
List and define Organizing
List and define Controlling
List the steps in the formal decision making process
List and describe the steps in the formal decision making process
Define mission statement
What does a mission statement do?
List the standards on page 242
List and define the standards on page 242
List and define effective management techniques

List and define effective management techniques (use as many slides as you need)

List and define employee motivation
List and define types of Employee

Wednesday, February 22, 2017

Bell Ringer: Review vocabulary 11 for 5 minutes

Generate a TEST
Matching with all terms
print

LAB: Students will create a PowToon or PowerPoint tutorial

Chapter Title/Date/Student Name
List and define 2 types of Management Structure
List and define Vertical Organizations
List and define Horizontal Organizations
Describe the difference between a vetical and a horizontal company.
What are the three levels of management in a vertical organization?
Explain two advantages of horizontal organization.
List the basic management functions
List and define Planning
List and define Organizing
List and define Controlling
List the steps in the formal decision making process
List and describe the steps in the formal decision making process
Define mission statement
What does a mission statement do?
List the standards on page 242
List and define the standards on page 242
List and define effective management techniques

List and define effective management techniques (use as many slides as you need)

List and define employee motivation
List and define types of Employee Motivation
Define Human Resources
What does human resources do?
Define Recruiting
What sources are included in recruiting?
List and Define each of the recruiting resources
What should be the process of interviewing people?
List what is included in orientation and training.
Define scheduling employees
List the three categories that most employee complaints fall into.
Describe the probationary period for employees
Define remedial action and list and define the two types of remedial action
What is the process of dismissing an employee?
What is the purpose of the exit interview?

Exit Slip: Copy the scenario into an email to cdavis@dcsedu.com

Give your response in complete sentences
Graded

Thursday, February 22, 2017

Bell Ringer: Find the Internet to find recruiting sites. Locate an ad for a management opportunity in marketing. Copy and paste the opportunity. Include the URL of the cite.
Vocabulary: Build the terms for chapter 12 : Preparing for the sale

pg. 273
Key Terms and Academic Terms

Assignment: Review Facts and Ideas

page 273
Open Google Docs or Word.
Key questions 2-11 in green
Answer each question in blue
Send to dcavis @dcsedu.com
Graded

Exit Slip: Review Vocabulary

Monday, February 13, 2017

Vocabulary: Build in Quizlet

Term	Definition
advertising	Any paid-for promotional material designed to reach a mass audience; billboards, commercials, and so forth.
aggressive selling	An approach to sales that emphasizes making a sale at any possible time, even to people who aren’t typically customers (and are not likely to be repeat customers).
customer satisfaction	Meeting or exceeding the customer’s expectations.
demographics	The physical characteristics of a population, which may include age, sex, marital status, family size, education, geographic location, and occupation.
ecotourism	An approach to travel and tourism that attempts to minimize disturbances to the environment and the local inhabitants as much as possible.
market-based philosophy	Focuses on the customer’s wants and needs, uses market research to adjust the product, and focuses on building long-term customer relationships through customer satisfaction.
marketing	The wide range of activities involved in identifying and meeting the needs of your customers to get sales and profit in return.
marketing mix	A framework for thinking about marketing that focuses on the Four Ps—product, pricing, place, and promotion.
place	Where customers can buy a product, where it’s located relative to other products in the store, and how the product gets to the places where it’s sold.
pricing	How much a product costs; its wholesale, retail, and discount price all matter in the context of marketing.
product	The item being marketed; the purpose, style, and quality of the product are among the product’s features that are important to marketing.
product-based philosophy	Focuses on the existing product or service; the product—and the value the customers see in that product—is the main way to satisfy customers.
promotion	How information about the product is disseminated to the general public; includes advertising and public relations.
public relations	The generation of publicity for the company in the media.
sales-based philosophy	Emphasizes aggressive selling or promotion.
staycation	Term for a “vacation” in which people stay at home and take day trips or do local activities; might also include a one- or two-night overnight stay. This became more common during the financial problems of 2008–2010.
strategy	A planned approach to meeting marketing goals.
talking points	Brief statements or arguments that support a speaker’s position; some speakers prefer to create a list of talking points rather than write out a formal speech. Talking points are most appropriate for a speaker who knows a lot about the material already and for a more relaxed style of speaking.
word of mouth	The advertising generated by customers who share their experiences—whether good or bad—with others. A very powerful way to attract (or chase away) new customers.Is this part of Marketing?

Assignment: Is This Part of Marketing?

Copy and paste the title of each scenario and the chart that goes with the scenario into a Google document. Highlight your answer (yes or no). Save the assignment into Google Drive.

Directions: Read each scenario and then take a guess: is this part of marketing? Circle Yes or No.

The Bean Machine

Danielle De La Cruz’s family has owned the Bean Machine Coffee Bar for as long as she can remember. The coffee bar is in a suburb outside Houston, Texas. It has always been a place where everyone in the community can gather. In the mornings, commuters stop by for their coffee before facing the long commute into the city. On hot summer afternoons, kids hang out in the coffee bar, enjoying big scoops of homemade ice cream. On the weekend evenings, local bands play on the small stage.

But in the last few months, business has dropped off dramatically. The customers just don’t seem to be coming in the way they used to. Danielle heard her mom and her uncle talking about ways they could get feedback from the customers and maybe fix their flagging sales.

Is this part of marketing?

My guess:	Yes No
My reason:
I learned:

Pleasant Vista Bed and Breakfast

Michael Karimi and his wife, Lauren, bought the struggling Pleasant Vista Bed and Breakfast in the small town of Temecula, California, about a half hour outside of San Diego. They always wanted to own a B&B, and this was the best one they could afford.

Pleasant Vista is in a good location. The B&B sits on a hillside surrounded by family-owned farms and vineyards. The two-story house has eight guest rooms, each with a private balcony or patio overlooking the valley below. The local community has a few attractions, including a day spa, some small family-owned wineries, and an antique festival in the fall as well as a hot air balloon and music festival in the spring. But the B&B has never been very successful, and Michael and Lauren want to change that. So the first thing they did was to develop a strategy for how to promote their business, including where they wanted to advertise.

Is this part of marketing?

My guess:	Yes No
My reason:
I learned:

Traveler’s Friend Travel App

Tiffany Kwan and her best friend are working on developing a new travel app called “Traveler’s Friend.” Tiffany interned with a travel agency when she was an AOHT student, and ever since then, she wanted a career where she helped people plan their vacations. Her college roommate is really good with computers and designing programs, so they thought they would go into business by launching a travel app for smartphones.

But there are a lot of travel apps out there, and Tiffany worries about how to make sure hers is a success. She decided to ask her former college professor for advice. He told her that she needed to decide which specific customers she wanted to target. For example, was she trying to serve wealthy customers or people on a budget? Did she want to help couples planning their honeymoon or retired couples who want to take a cruise and enjoy their retirement?

Tiffany did research and determined there were lots of apps for business travelers but not that many apps to help couples plan their honeymoon. She decided that their app should focus on honeymooners or people planning to take a romantic vacation, and she and her best friend started making changes to the app’s look and trying to think of a new name that would sound more romantic.

Is this part of marketing?

Fun World

My guess:	Yes No
My reason:
I learned:

FUN World

Brendan Boyle is the general manager of Fun World, an indoor arcade and amusement park in Kansas City, Missouri. Fun World is one of the most popular places in the city for people under 18. It offers a wide range of arcade games, carnival games, and an indoor roller coaster.

Fun World is like a kid’s dream come true. You buy an entry card, which is charged for a certain period of time. During that time, you can use the card to play as many games or go on as many rides as you want. When the card expires, you have to recharge it in order to keep playing, but it’s really a great deal. Fun World is the top place for birthday parties for children in their area.

Now Brendan has an opportunity to bring in a new simulation game with 3-D graphics. He’s heard that it’s really popular, and he has to do something to compete with all the games that kids can play on their phones, their computers, and their gaming systems. Brendan has to decide where to put the equipment for the game. It needs a lot of space, because the players get inside something that’s shaped like a spaceship and then the spaceship moves around a lot. Brendan can’t decide: should he put it up at the front of Fun World? It would be more crowded there, but more customers would see it. Or should he put it at the back, so that customers can have something to look forward to as they play the other games?

Is this decision part of marketing?

My guess:	Yes No
My reason:
I learned:

Reading: Pages in Canvas

What Is Marketing?
Trends in Hospitality Marketing

LAB: Defining Marketing

Canvas
Turn in

Tuesday, February 14, 2017

Bell Ringer: Complete Is This Marketing Assignment from yesterday

Open Canvas
Download assignment
Complete assignment
Re-submit Assignment

Chunking: What Is Marketing? Trends in Hospitality marketing

Teacher will use the Smartboard
Students will open Canvas
Students will read chunks silently
Teacher will use card pull for review

Exit Slip: Vocabulary

review

Wednesday, February 15, 2017

Bell Ringer: Students will review vocabulary for 5 minutes

Students will complete test in Quizlet for a daily grade.
Print/get off printer/record your name/turn in

PowToon LAB: Students will create an instructional video on the 7 P's of Marketing.

Watch this example:

Use voice over on each slide
Create a slide for each P (of marketing)
Define each P (of marketing)
Give an example of each P (of marketing)

Exit Slip: Watch your elbow partner's video and give constructive feedback/edit

Monday, February 6, 2017

Bell Ringer: What is Event Planning?

Open the link and read

LAB: Plan a Party

You will be giving your party plan to me on Friday. Go all out! Create a professional presentation using PowerPoint. I want all of the bells and whistles..impress me!

Theme list.Are you going to have a specific theme for your party or event? Are you having a historical costume party, an under-the-sea event, an ’80s dance party, or a black-tie silent auction or raffle? This list is a good place to start collecting all the different details surrounding your particular theme, from special food, to props or decorations to purchase or rent.

You are planning a birthday party for a 10 year old boy

Budget list.
How much are willing to spend for your party or event? Is it a little…or is it a lot? You an approach building this list from two different angles. The first is to decide on the total amount of money you’re willing to spend for the whole event and start to divvy up your funds according to food, decorations and the like. Your second option is to start to price out the individual costs of food, decorations and rentals and come up with the total amount of money it will cost to throw your party.

Your budget is $500.00

Invite list.Whom do you want to invite to your event? This list can be more than just your list of guests. Who are the attendees, speakers, guests of honor, emcees, vendors, exhibitors, party or event helpers, and organizers? If you’re sending out invitations, you could also create a list with all the preliminary event details, such as the date, time, location, dress code, RSVP date and information, whether invitees can bring guests or not, and so on.

Create an invitation for your guest

RSVP list.Slightly different from your invite list, this list is a way to keep track of all the people who will be attending your event. Who’s coming? Are they bringing any guests? If so, how many? Do your invitees have any special requests or concerns when it comes to attending your event? Will people have any assistants, helpers, or workers coming with them the day of the event or party?

Identify one special request and your solution

Decoration list.What type of decorations are you going to have at your event? Will you have streamers, balloons, flowers, ribbons, centerpieces, sculptures, artwork, confetti, wall or freestanding signage, plastic toys, trellises, tablecloths, seat coverings or party favors? Use your imagination and write down everything that comes to mind that you might like to have when it comes to decorations.

Create a list of items needed to decorate for your party. Remember who your client is and your theme.
Create a budget for your decorations. Remember-You have a $500 budget.

Food and drink list.It’s time to eat, drink and be merry! Well, at least to list the items to do so, anyway. What items do you already have on hand and what items will you need to buy? Don’t forget to list out any recipes you’ll need to find or use when it comes to preparing refreshments. Something else to consider as you prepare your list: will you have to make a trip to one store or to many different stores?

Create a list of items that you will be serving.
Create a budget for your food/beverages. Remember-You have a $500 budget.

Supplies list.What supplies will you need to pick up? Do you need: tables, chairs, plates, knives, forks, spoons, serving dishes and bowls, scissors, tape, napkins, tablecloths, speakers, channel mixers, jacks, extension cords, trash bags or duct tape? Write down anything and everything you can possibly think of when it comes to supplies.

Create a list of supplies that you will need for your party.
Create a budget for your supplies. Remember-You have a $500 budget.

Music playlist.Whether you’re DJing your own party or having a professional DJ mix tunes on the turntables, it helps to have a music playlist prepared and ready. You could make note of all the different songs you’d want to play at your event, or maybe you already have several playlists in mind you’d like to collect and play.

Create a playlist that will play for 1 hour
Remember you are planning a party for a 10 year old boy

Day-of-the-party/event to-do list.This list will be your go-to guide for all the different tasks you need to attend to on the big day. Will you need to set up decorations, prepare food, buy last-minute supplies, do some cleaning, pick up guests from the airport or train station, set up tables and chairs, or set up electronic equipment?

Create a time line of when you will do what. Be very detailed.

Cleanup list.The party may be over, but that doesn’t mean your work is finished! Make a list of all the final items you’ll need to attend to, from returning supplies or decorations to their original owners, to taking out the trash, washing dishes, and mopping the floor. Besides, having a list in hand will make it easy to answer a guest who kindly asks you, “Is there anything I can do to help you?” Not too bad for making a list ahead of time, huh?

Create a list of things to do to clean up after the party. You have 2 hours to have things back in order. Be very detailed.

Monday, January 30, 2017

Bell Ringer: Vocabualry

Students will build terms for chapter 9
Page 213
Key & Academic

Discussion Board: How has technology affected communication

Post 1 original comment
Post at least 1 reply

Use correct grammar and spelling
Use complete sentences/no texting lingo
If I delete your post or response-you receive a "0"

Assignment: Students will complete After You Read

pages 204 &211
open Word document
key questions in bold
key answers in green
save to your Google drive
upload assignment to Canvas

Exit Slip: Self Check

email results to cdavis@dcsedu.com

Tuesday, January 31, 2017

Bell Ringer: Vocabulary

WT: Thursday for chapter 9

LAB: Production TEST (PowerPoint)

Create Master Slide
Create slide for each term in chapter 9
Record voice over on each slide
Speak clearly-be articulate-Sound professional

Wednesday, February 1, 2017

Bell Ringer: Vocabulary 9

WT: Thursday for chapter 9

Chunking: Interpersonal Skills Chapter 10

Students will read chunks
Teacher will use timer
Teacher will pull card for review

Conversation: What is the difference between being assertive and being aggressive

We will practice "You've Got the Floor"
Make sure that you are being respectful to yourself and to each other
Only speak if you are adding value to the conversation

Exit Slip: Self Check

Chapter 10
Send results to cdavis@dcsedu.com

Thursday, February 2, 2017

Bell Ringer: Vocabulary

5 minutes on the clock to review chapter 9 terms

WT: Students will complete test on chapter 9 vocabulary
Assignment: Journal (Blogger)

Managing Conflict: Recall a time when you had conflict with another individual and how it was resolved. Would you handle it differently now? If so, how?

Chunking: Working Together

Students will read chunks
Teacher will use timer
Teacher will pull card for review

Exit Slip: Review vocabulary; for chapter 10

Friday, February 3, 2017

Bell Ringer: After You Read chapter 10

10.1 page 224
10.2 page 229

Open Word
Key questions in blue
Key response in black
Save
Upload to Canvas

Monday, January 23, 2017

Bell Ringer: Review vocabulary from 4/5/6
LAB: Production TEST

Student will show on Smartboard
Use PowToon
Create a commercial or a PSA (Public Service Announcement) on one of the following

Equal Employment Opportunity
OSHA
Securities and Exchange Communion
Environmental Protection Agency
Federal Trade Commission

Written TEST: Vocabulary 4/5/6

Tuesday, January 24, 2017

Bell Ringer: Vocabulary

Students will build terms for chapter 8: Communication Skills
Page 193
Key/Academic terms

LAB: Understanding Audience

Create a list of television shows.
Your list should consist of 3 comedies/3 news/3 dramas
For each show (9 total) tell the purpose each program has

(inform/persuade/entertain)
Tell the audience of each show (demographic)

Turn the assignment in *Canvas

Production TEST: Defining Communication

Create a Master Slide: Image/Student Name/Date
Transition on every slide
Import a video from YouTube about communiation
Record audio for terms and import

Describe the communication process
What can a message be about?
List and define each of the terms from page 193 (voice over required)
What is the difference between effective and ineffective communication?
Explain why awareness of cultural differences is important.
Describe the role of listening in communication.
List and describe the techniques for effective listening
Give 3 examples of barriers to listening.
List and describe the barriers to listening for understanding
What is reading for meaning?
What are the 5 strategies that can improve the ability to read for meaning?
Explain how to organize and present your ideas.
What is the most important rule used in speaking for most business situations?
List and describe the purposes of speaking.
Why is a pleasant voice important when speaking on the phone?
List and describe the three basic considerations for writing.
When is it ok to use jargon? When should you avoid using jargon?
List and describe the forms of written communication.
Define Parliamentary Procedure.
List and describe the structure of Parliamentary Procedure.

Wednesday, January 25, 2017

Bell Ringer: Vocabulary

Students will build terms for chapter 8: Communication Skills
Page 193
Key/Academic terms

LAB: Understanding Audience

Create a list of television shows.
Your list should consist of 3 comedies/3 news/3 dramas
For each show (9 total) tell the purpose each program has

(inform/persuade/entertain)
Tell the audience of each show (demographic)

Turn the assignment in *Canvas

Production TEST: Defining Communication

Create a Master Slide: Image/Student Name/Date
Transition on every slide
Import a video from YouTube about communication
Record audio for terms and import

Describe the communication process
What can a message be about?
List and define each of the terms from page 193 (voice over required)
What is the difference between effective and ineffective communication?
Explain why awareness of cultural differences is important.
Describe the role of listening in communication.
List and describe the techniques for effective listening
Give 3 examples of barriers to listening.
List and describe the barriers to listening for understanding
What is reading for meaning?
What are the 5 strategies that can improve the ability to read for meaning?
Explain how to organize and present your ideas.
What is the most important rule used in speaking for most business situations?
List and describe the purposes of speaking.
Why is a pleasant voice important when speaking on the phone?
List and describe the three basic considerations for writing.
When is it ok to use jargon? When should you avoid using jargon?
List and describe the forms of written communication.
Define Parliamentary Procedure.
List and describe the structure of Parliamentary Procedure.

Thursday, January 26, 2017

Bell Ringer: Self Check

Send results to cdavis@dcsedu.com
grade recorded

LAB: Communication

Create an informational video about 2 of the following:

The Communication Process
Effective Communication
Ineffective Communication
Why understanding cultural differences is important in the communicationprocess
Listening techniques that help you better understand the messages you receive
Barriers that could interfere with receiving a message
How to organize and present your ideas
Demonstrate professional telephone communication skills
How to write professional business letters

4 Slides
PowToon
Voice Over on ALL slides
Length of video: 30 seconds to 1 minute
Tone: educational

Friday, January 27, 2017

Bell Ringer: Concentration
LAB: Communication

Create an informational video about 2 of the following:

The Communication Process
Effective Communication
Ineffective Communication
Why understanding cultural differences is important in the communicationprocess
Listening techniques that help you better understand the messages you receive
Barriers that could interfere with receiving a message
How to organize and present your ideas
Demonstrate professional telephone communication skills
How to write professional business letters

4 Slides
PowToon
Voice Over on ALL slides
Length of video: 30 seconds to 1 minute
Tone: educational

Tuesday, January 17, 2017

Bell Ringer: Vocabulary

Students will build terms for chapter 6 in Quizlet
Page 143

Assignment: Self Check

Students will email results to cdavis@dcsedu.com
graded

LAB: Students will Build PowToon for chapter 6

Title Slide: Chapter Name/Date/Student Name
Create a slide for each of the terms from page 143
record a voice over for each slide (19 terms)
Explain the role of the government in a free enterprose system
Identify the federal regulatory agencies and laws that protect consumers, workers, investors, and the environment
Give 3 examples of government owned business (use the Interent)
Give 3 expamples of business's social responsibilities
Explain the concept of business ethics
What are the guidelines for ethical behavior?

Wednesday, January 18, 2017

LAB: Students will Build PowerPoint for chapter 6

Title Slide: Chapter Name/Date/Student Name
Create a slide for each of the terms from page 143
record a voice over for each slide (19 terms)
Explain the role of the government in a free enterprose system
Identify the federal regulatory agencies and laws that protect consumers, workers, investors, and the environment
Give 3 examples of government on business (use the Interent)
Give 3 examples of business's social responsibilities
Explain the concept of business ethics
What are the guidelines for ethical behavior?

Thursday, January 19, 2017

Bell Ringer: Vocabulary

Review chapter 6 terms

LAB: Production TEST

Use PowToon
Create a commercial or a PSA (Public Service Announcement) on one of the following

Equal Employment Opportunity
OSHA
Securities and Exchange Communion
Environmental Protection Agency
Federal Trade Commission

Friday, January 20, 2017

Bell Ringer: Review vocabulary from 4/5/6
LAB: Production TEST

Use PowToon
Create a commercial or a PSA (Public Service Announcement) on one of the following

Equal Employment Opportunity
OSHA
Securities and Exchange Communion
Environmental Protection Agency
Federal Trade Commission

Written TEST: Vocabulary 4/5/6

Monday, January 9, 2017

Bell Ringer: Vocabulary

Students will build terms in Quizlet
Chapter 5: Market-Oriented Economic Systems
Page 119

LAB: Students will Build PowToon for chapter 5

Title Slide: Chapter Name/Date/Student Name
Create a slide for each of the terms from page 119
record a voice over for each slide (30 terms)
Explain the characteristic of a free enterprise
Distinguish between price and non price competition
List the types of businesses in the industrial market
Compare for profit and nonprofit organizations
Distinguish between public and private sectors

Exit Slip: Concentration

Tuesday, January 10, 2017

Written TEST: Chapter 4

Bell Ringer: Vocabulary

Students will complete build and review terms for chapter 5

Discussion Board: Canvas

Prompt-What is wrong with the following statement:

A small company's first quarter sales totaled $2,468; these profits were divided among the four owners, so each person earned about $600.

log into Canvas
Post answer to prompt: use complete sentences and correct grammar.
graded

LAB: Complete PowToon

graded

Exit Slip: Chapter Summary

Copy and paste the chapter summary to your PowToon lab
Include voice over

Wednesday, January 11, 2017

Bell Ringer: Vocabulary

Review for written test chapter 5

LAB: PowerPoint: Production TEST

Create a PowerPoint from PowToons
Create a Title Slide
Create a MasterSlide

Image on MasterSlide (Bottom left)
Student name top right

Import from PowToons
Due TODAY

Thursday, January 12, 2017

Bell Ringer: 5 Minutes on the clock for review
Assignment: Self Check

email results to cdavis@dcsedu.com

Assignment: 5.1 After You Read

Open Word
Key Questions 1-3 in Black
Key your answer in Blue
Submit in Canvas

Written Test: Students will use teacher Quizlet to complete written test on vocabulary

Chapter 5
30 terms
Complete and print results

Friday, January 13, 2017

Bell Ringer: Vocabulary

Students will build terms for chapter 6 in Quizlet
Page 143

Assignment: Self Check

Students will email results to cdavis@dcsedu.com
graded

LAB: Students will Build PowToon for chapter 6

Title Slide: Chapter Name/Date/Student Name
Create a slide for each of the terms from page 143
record a voice over for each slide (19 terms)
Explain the role of the government in a free enterprose system
Identify the federal regulatory agencies and laws that protect consumers, workers, investors, and the environment
Give 3 examples of government on business (use the Interent)
Give 3 expamples of business's social responsibilities
Explain the concept of business ethics
What are the guidelines for ethical behavior?

Tuesday, January 3, 2017
Welcome Back and Happy New Year!

Bell Ringer: Vocabulary

Students will build terms for chapter 4: Global Analysis
Page 91

LAB: Students will create presentation using Pow Toons for Chapter 4: Global Analysis

Include Voice Over
Due: 1/3/2017
Graded

Slide 1: Chapter Name/Student Name/Date
Slide 2: Explain the interdependence of nations.
Slide 3: Describe international Trade
Slide 4: Discuss the Balance of Trade
Slide 5: List 3 trade barriers
Slide 6: List 3 significant trade agreements and alliances

Exit Slip: Cross Word Puzzle

Wednesday, January 4, 2017

Bell Ringer: Self Check

email results to cdavis @dcsedu.com
graded

LAB: Create presentation for chapter 4 using PowerPoint

Create a master slide: Title and an Image that represents international trade in header
Use transition on each slide
record information from slides 2 and 4 using headphones/speaker

Save audio to your computer

Import audio to slides 2 and 4
PRODUCTION TEST

Thursday, January 5, 2017

Bell Ringer: Vocabulary

Review chapter 4 terms

LAB: Create presentation for chapter 4 using PowerPoint

Create a master slide: Title and an Image that represents international trade in header
Use transition on each slide
record information from slides 2 and 4 using headphones/speaker

Save audio to your computer

Import audio to slides 2 and 4
PRODUCTION TEST

Bloomberg TV: Students who have completed Production TEST will view Bloomberg TV using headphones.

Exit Slip: Vocabulary Review

Written Test on Friday, January 6, 2017

Friday, January 6, 2017

Bell Ringer: 5 minutes on the clock to review vocabulary chapter 4
TEST: Students will log into teacher Quizlet and complete WT

Students will print results and turn in

LAB: Both LAB assignments to be checked by teacher today.

Graded

Certiport
Monday, November 28, 2016

Announcement: DECA Christmas Party December 2, 2016

1519 Forest Brook
Sign up for food/beverage you are bringing
Wear your tacky Christmas sweater!!!

GMETRIX

Complete all 4 parts of PowerPoint Training
Graded

Monday, November 14, 2016

Bell Ringer: log into GMETRIC
LAB: PT GMETRIC

Monday, November 7, 2016

download GMETRIX. Make sure you download version 4.6.2.
Access Code: 78554-cdavis-04496

Monday, October 31, 2016

Bell Ringer: 5 minutes on the clock to prepare
LAB: Groups will pitch developed COTR project to Ashley Coplin, (Chamber Director)

Tuesday, November 1, 2016

Bell Ringer: Vocabulary Chapter 3

Complete Build
Review

LAB: PowToons

Students will complete PowToons for chapter 3
Voice Over to be included

Assignment: After You Read-pg 59

Students will complete Key Terms and Concepts
Open a blank Word document
Key the questions and answers
Upload assignment into Canvas

Exit Slip: Academic Skills

Prompt-In a country with a population of 290,342,554, how many people would be considered below the poverty line if the percentage in that category was 12.7 percent?
Send answer to cdavis@dcsedu.com

TIGER TANK: Hannah-Get the videos from your phone and the promo video to Mrs. Kerby.

Broadcasting is going to produce the video for us.

Tuesday, October 25, 2016

Bell Ringer: Vocabulary

Chapter 3 terms

LAB: COTR

Students will work with teams to prepare presentation for Mrs. Coplin

Scavenger Hunt
Day parade/Fair int he Square
Night Parade Marketing
Sponsor Recognition and Marketing
Overall Marketing of COTR

Students will create a plan
Students will create build a presentation for Mrs. Coplin

Wednesday, October 26, 2016

Bell Ringer: Vocabulary
LAB: COTR

Students will work with teams to prepare presentation for Mrs. Coplin

Scavenger Hunt
Day parade/Fair int he Square
Night Parade Marketing
Sponsor Recognition and Marketing
Overall Marketing of COTR

Students will create a plan
Students will create build a presentation for Mrs. Coplin

Thursday, October 27, 2016

Bell Ringer: Vocabulary
LAB: COTR

Students will work with teams to prepare presentation for Mrs. Coplin

Scavenger Hunt
Day parade/Fair int he Square
Night Parade Marketing
Sponsor Recognition and Marketing
Overall Marketing of COTR

Students will create a plan
Students will create build a presentation for Mrs. Coplin

Friday, October 28, 2016

Bell Ringer: Vocabulary
LAB: COTR

Students will work with teams to prepare presentation for Mrs. Coplin

Scavenger Hunt
Day parade/Fair int he Square
Night Parade Marketing
Sponsor Recognition and Marketing
Overall Marketing of COTR

Students will create a plan
Students will create build a presentation for Mrs. Coplin

Tuesday, October 18, 2016

Bell Ringer: Vocabulary

Students will build/review terms for chapter 3

Pre-TEST: Self Check

Send results to: cdavis@dcsedu.com

Production TEST: Global Domestic Product

Students will use the Internet to research Global Domestic Product

3 Internet Sources (create a works cited page)
Create a PowToon using the 3 Internet sources on global domestic product
Create at least 5 Slides

Students will record voice over for each slide

Graphic Organizer: Students will complete graphic organizer using text.
Exit Slip: Vocabulary Review

Friday, October 21, 2016

Bell Ringer: Vocabulary Chapter 3

Review

LAB: PowToons Chapter 3

Slide 1: Chapter Name/Student Name/Date
Slide 2: Define the concept of an economy
Slide 3: List the factors of Production
Slide 4: Define Resources
Slide 5: Define the Factors of Production
Slide 6: Explain the Concept of Scarcity
Slide 7: How does an Economy Work?
Slide 8: What 3 questions does a nation answer to define their economy?
Slide 9: Define Traditional Economy
Slide 10: Define a Market Economy
Slide 11: Define Command Economy
Slide 12: Define Mixed Economies
Slide 13: What are the three political philosophies that have shaped world economies?
Slide 14: Define Capitalism
Slide 15: Define Communism
Slide 16: Define Socialism
Slide 17: When is an economy successful?
Slide 18: Describe Productivity
Slide 19: Define Gross Domestic Product
Slide 20: Define Inflation
Slide 21: Define Consumer Price Index
Slide 22: Define Producer Price Index
Slide 23: Define the Business Cycle
Slide 24: What are the stages of the business cycle?
Slide 25: Define the stages of the business cycle
Slide 26: Cite your textbook using easybib.com

Monday, October 10, 2016

Bell Ringer: Self Check

Student will email result to cdavis@dcsedu.com

LAB: Marketing terms

Students will review terms for 10 minutes
Daily Grade: Students will generate TEST
Students will complete TEST
Teacher will collect grades

Exit Slip: Discussion Board

Prompt: What I have learned about working/collaborating with a team
Students will post 1 original comment
Students will post 1 reply

Tuesday, October 11, 2016

Bell Ringer: 5 minutes on the clock to review
TEST: Vocabulary

Wednesday, October 12, 2016

Bell Ringer: Students will follow link

Students will register for Knowledge Matters Virtual Business
Students will form teams
Students will BEGIN

IF YOU ARE PLANNING TO RUN AS A LOCAL OFFICER-TURN IN A RESUME BY FRIDAY, SEPTEMBER 23. ON THE OBJECTIVE LINE, STATE WHICH OFFICE YOU ARE SEEKING.

EX: OBJECTIVE: I AM SEEKING THE OFFICE OF PRESIDENT

Tiger Tank: b424883a
Monday, September 26, 2016

Bell Ringer: Self Check
LAB: COTR

Students will collaborate with team
Students will develop plan for COTR
LAB 6

Tuesday, September 27, 2016

Bell Ringer: Vocabulary

Marketing TERM

LAB: COTR

Students will have 20 minutes to work collaboratively with team
Open folder with lesson 6 documents
Students will create COTR folder with lesson 6 documents (In Google Drive)
Students will share editable documents with team members
Students will divide and conquer...work together to edit all documents to represent brainstorm ideas.

Elevator Pitch: Students will use headphones to view openers/elevator pitch for presentation

Students will view video
Students will open Google Docs and begin developing personal elevator pitch

LAB: Elevator Pitch

Each student will write a pitch
How to write: http://idealistcareers.org/a-quick-guide-to-writing-your-elevator-pitch-with-examples/

Thursday, September 29, 2016
We will video PROMO VIDEO tomorrow at the beginning of 2nd period.

All of my students will be in the video
Officers will wear DECA blazers
If you have a trophy won at a DECA competition....bring it!
We will announce for you to come in the morning after 1st period attendance has been taken.

Bell Ringer: Vocabulary

Marketing Terms

LAB: Students will complete LAB 6: COTR

Edit Collaboratively in Google

Pitch: Students will write pitch for project

Each student will write an elevator pitch

Monday, September 19, 2016

Bell Ringer: Vocabulary

Chapter 2
Graded

LAB: PowToons 2.1

Slide 1: Title
Slide 2: Define SWOT analysis
Slide 3: What does each letter of SWOT stand for?
Slide 4: Strengths and weakness are what type of factor?
Slide 5: What are some of the staff related questions that could be used as part of the company analysis?
Slide 6: What are some of the production capability related questions that could be used as part of the company analysis?
Slide 7: What is the Marketing Mix?
Slide 8: What does each P of the Marketing Mix ask?
Slide 9: What questions might help in the analysis of customers?
Slide 10: Define Competitive advantage.
Slide 11: What are some questions that help a company analyze its internal competitive position?
Slide 12: Define environmental scan
Slide 13: What four areas are included in the environmental scan?
Slide 14: Describe the four areas included in the environmental scan.
Slide 15: Define marketing plan
Slide 16: List the elements of a marketing plan
Slide 17: Define Executive Summary
Slide 18: Define Situation Analysis
Slide 19: Define Goals and Objectives
Slide 20: Define: Marketing Strategy
Slide 21: Define Implementation
Slide 22: Define Evaluation and Control
Slide 23: Define Performance Standards and Evaluation
Slide 24: Define Market Segmentation
Slide 25: Define Demographics
Slide 26: List and Define the common labels used to segment the population by generation.
Slide 27: List the personal characteristics used to describe a population.
Slide 28: What is the difference between Disposable Income and Discretionary Income.
Slide 29: Define Geographics
Slide 30: Define Psychographics
Slide 31: Describe the differences between a consumers Activities/Attitudes/Personality & Values
Slide 32: How are markets segmented based on behavior?
Slide 33: What is the 80/20 Rule?
Slide 34: What is Mass Marketing? When would Mass Marketing be used?
Slide 35: What is niche marketing?
Slide 36: Which type of income, disposable or discretionary, is more important to businesses that sell expensive watches?

Tuesday, September 20, 2016

Bell Ringer: Self Check

Chapter 2

LAB: PowToons 2.1

Slide 1: Title
Slide 2: Define SWOT analysis
Slide 3: What does each letter of SWOT stand for?
Slide 4: Strengths and weakness are what type of factor?
Slide 5: What are some of the staff related questions that could be used as part of the company analysis?
Slide 6: What are some of the production capability related questions that could be used as part of the company analysis?
Slide 7: What is the Marketing Mix?
Slide 8: What does each P of the Marketing Mix ask?
Slide 9: What questions might help in the analysis of customers?
Slide 10: Define Competitive advantage.
Slide 11: What are some questions that help a company analyze its internal competitive position?
Slide 12: Define environmental scan
Slide 13: What four areas are included in the environmental scan?
Slide 14: Describe the four areas included in the environmental scan.
Slide 15: Define marketing plan
Slide 16: List the elements of a marketing plan
Slide 17: Define Executive Summary
Slide 18: Define Situation Analysis
Slide 19: Define Goals and Objectives
Slide 20: Define: Marketing Strategy
Slide 21: Define Implementation
Slide 22: Define Evaluation and Control
Slide 23: Define Performance Standards and Evaluation
Slide 24: Define Market Segmentation
Slide 25: Define Demographics
Slide 26: List and Define the common labels used to segment the population by generation.
Slide 27: List the personal characteristics used to describe a population.
Slide 28: What is the difference between Disposable Income and Discretionary Income.
Slide 29: Define Geographics
Slide 30: Define Psychographics
Slide 31: Describe the differences between a consumers Activities/Attitudes/Personality & Values
Slide 32: How are markets segmented based on behavior?
Slide 33: What is the 80/20 Rule?
Slide 34: What is Mass Marketing? When would Mass Marketing be used?
Slide 35: What is niche marketing?
Slide 36: Which type of income, disposable or discretionary, is more important to businesses that sell expensive watches?

Wednesday, September 21, 2016

Bell Ringer: Self Check

Chapter 2
Graded
Send to cdavis@dcsedu.com

LAB: PowToons 2.1

Slide 1: Title
Slide 2: Define SWOT analysis
Slide 3: What does each letter of SWOT stand for?
Slide 4: Strengths and weakness are what type of factor?
Slide 5: What are some of the staff related questions that could be used as part of the company analysis?
Slide 6: What are some of the production capability related questions that could be used as part of the company analysis?
Slide 7: What is the Marketing Mix?
Slide 8: What does each P of the Marketing Mix ask?
Slide 9: What questions might help in the analysis of customers?
Slide 10: Define Competitive advantage.
Slide 11: What are some questions that help a company analyze its internal competitive position?
Slide 12: Define environmental scan
Slide 13: What four areas are included in the environmental scan?
Slide 14: Describe the four areas included in the environmental scan.
Slide 15: Define marketing plan
Slide 16: List the elements of a marketing plan
Slide 17: Define Executive Summary
Slide 18: Define Situation Analysis
Slide 19: Define Goals and Objectives
Slide 20: Define: Marketing Strategy
Slide 21: Define Implementation
Slide 22: Define Evaluation and Control
Slide 23: Define Performance Standards and Evaluation
Slide 24: Define Market Segmentation
Slide 25: Define Demographics
Slide 26: List and Define the common labels used to segment the population by generation.
Slide 27: List the personal characteristics used to describe a population.
Slide 28: What is the difference between Disposable Income and Discretionary Income.
Slide 29: Define Geographics
Slide 30: Define Psychographics
Slide 31: Describe the differences between a consumers Activities/Attitudes/Personality & Values
Slide 32: How are markets segmented based on behavior?
Slide 33: What is the 80/20 Rule?
Slide 34: What is Mass Marketing? When would Mass Marketing be used?
Slide 35: What is niche marketing?
Slide 36: Which type of income, disposable or discretionary, is more important to businesses that sell expensive watches?

Thursday, September 22, 2016

Bell Ringer: Cross Word Puzzle
Chunking: Section 2.1

Teacher will use the clock
Students will work with elbow partner to read
Teacher will use the card pull review

Exit Slip: Vocabulary: Graded

Friday, September 23, 2016

Bell Ringer: Journal

Students will open blog and journal on the following prompt for 5 minutes:

I chose the project....to work on. I chose this project because. I believe my role in this project is...

LAB: Students will collaborate in small groups to:

Define Project Goal
Define target market

Exit Slip: Vocabulary

Tuesday, September 20, 2016

Bell Ringer: Professional Dress Evaluation

Students will use the following rubric to rate their professional attire on Wednesday
Students will ask questions via email if they have any
Student will receive a daily grade for professional dress

Professional Dress Rubric

Professional Dress......................................................................................... ____________/100 points

Female

· Ironed clothes – 10

· Slacks/Skirt, Professional shirt, Professional Dress, or Business Suit - 80

· Closed toe shoes (pumps) – 10

Points should be deducted for the following:

· High heel shoes that are too high, Open toed shoes, or Sandals

· Loud accessories

· Low cut or too tight clothing

Male

· Ironed clothes – 10

· Pants, Professional shirt, Belt, Professional Suit – 70

· Tie - 10

· Closed toe shoes (loafers) – 10

Points should be deducted for the following:

· Loud shirt

· Work boots or Sandals

· White socks

Comments:

Tuesday, September 6, 2016

Bell Ringer: 5 minutes on the clock for review

Vocabulary

TEST: Students will complete PowToons for a PT grade

The teacher will check audio on 1 random slide

LAB: Davis Vocabulary

Exit Slip: Discussion Board

Prompt: In your opinion, what is the most valuable part of the marketing process and why?

Post 1 original comment.
Post at least 1 reply a comment made by someone besides yourself (do not use..."I agree, or good point." Your reply should add value to the discussion).

Wednesday, September 7, 2016

Bell Ringer: 5 minutes on the clock to review
WT: Students will complete Quiz in Canvas: Teacher will give pass word

davis4

WT: Students will complete Vocabulary TEST in Quizlet.

Teacher will share class information

WT: Students will complete TEST in Assignments and turn in on Scantron

Thursday, September 8, 2016

Bell Ringer: Vocabulary

Chapter 2/Page 43 (Key terms and Academic Vocabulary)

Chunking: 2.1 Market Planning

Teacher will use clock
Students will work with elbow partners
Students will jot notes

Exit Slip: Card Pull Review

Friday, September 9, 2016

Bell Ringer: Cross Word Puzzle
Chunking: 2.1 Market Planning/2.2Marketing Segmentation

Teacher will use clock
Students will work with elbow partners
Students will jot notes

Exit Slip: Card Pull Review

Monday, September 12, 2016

Bell Ringer: 5 minutes on the clock to introduce/network with Mrs. Coplin
Guest Speaker: Ashley Coplin-Chamber Director

COTR
Scope of project will be discussed
Questions will be answered

Tuesday, September 13, 2016

Bell Ringer: Vocabulary

Chapter 2
Students will complete build/review

LAB: COTR Pitch

LAB 6

Wednesday, September 14, 2016

Bell Ringer: Vocabulary

Review

Journal: What I think will make more people come to the COTR events

Open Blogger
Journal for 5 minutes without stopping
Do not talk-key the entire 5 minutes
Update

Jot Notes: Chapter 2

Students will open Google Doc that contains notes from chapter 2
Students will work with elbow partner
Students will key notes into Google Doc from chapter 2
Students may collaborate-Share editable document with elbow partner
These notes will be used to complete an open book TEST

Exit Slip: Graded

Students will send email to cdavis@dcsedu.com

Subject: What COTR event is my favorite

Thursday, September 15, 2016

Bell Ringer: Vocabulary

Review

Research: Students will use the Internet to research Christmas on the River-Demopolis, AL

Students will find 3 sources
Students will create a works cited page using easybib.com.
Students will EXPORT works cited page to Google Doc.

PT: 5 Paragraph essay on COTR

Use parenthetical citations
Use MLA format
Work Cited page
Spelling and grammar will be checked
Students will work within small groups to assist/help each other

PRODUCTION TEST-COTR PAPER DUE FRIDAY.

Students will turn in in Canvas

Friday, September 16, 2016

Bell Ringer: Vocabulary

Review

Research: Students will use the Internet to research Christmas on the River-Demopolis, AL

Students will find 3 sources
Students will create a works cited page using easybib.com.
Students will EXPORT works cited page to Google Doc.

PT: 5 Paragraph essay on COTR

Use parenthetical citations
Use MLA format
Work Cited page
Spelling and grammar will be checked
Students will work within small groups to assist/help each other

PRODUCTION TEST-COTR PAPER DUE FRIDAY.

Students will turn in in Canvas

Friday, September 10, 2016

Bell Ringer: Vocabulary
PT: PowToons: Chapter 2

Students will build and voice over section 2.1 and section 2.2

Monday, August 29, 2016

Bell Ringer: Review

Research: Students will have 15 minutes to complete research/presentation build/work cited page
Presentation: Students will use the Smartboard to present

Production TEST

Exit Slip: Creating a Profesional Presentation

How to Create a Professional Presentation

Tuesday, August 30, 2016

Bell Ringer: Vocabulary
LAB: Engage Your Audience

Teacher will pass out index card
Student will research (10 minutes) topic on the Internet
Teacher will use card pull
Students will stand and walk around the room discussing topic
Students will practice engaging audience

Wednesday, August 31, 2016

Bell Ringer: Vocabulary

5 minutes on the clock for review

Quiz: Daily Grade

Students will open canvas and complete quiz
Teacher will collect grade

LAB: Engage Your Audience
Account: PowToon Creation
LAB: PowToons

Students will build presentation using the following rubric:

Title Slide: Chapter title/Name/Date
Define Marketing
Differences between Ideas/Goods/Services
Economic benefits of Marketing (3)
Define Utility
List the 5 economic utilities involved with all products
Define and give an example of form utility
Define and give an example of place utility
Define and give an example of time utility
Define and give an example of possession utility
Define and give an example of information utility
Define Market
What is the Difference between a consumer market and an industrial market?
For the most part, consumers are interested in what?
What is a B-to-B market
Define Market Share
Define Market Segmentation
Define Target Market
Differentiate Market Share/Market Segmentation/Target Market
Give an example of how a product can have more than one target market
What is the purpose of creating a customer profile?
What is included in a marketing mix?
Define the 4 P's of marketing
The four elements of the marketing mix are interconnected. Why?
What is included in pricing strategies
Why would a promotional price for a new product be used?
What do promotional strategies deal with?
Works Cited page

Exit Slip: BusinessWeek Videos

Thursday, September 1, 2016

Bell Ringer: Self Check

Complete and submit answers
Send to cdavis@dcsedu.com
Recorded Daily Grade

LAB: PowToons

Students will build presentation using the following rubric:

Title Slide: Chapter title/Name/Date
Define Marketing
Differences between Ideas/Goods/Services
Economic benefits of Marketing (3)
Define Utility
List the 5 economic utilities involved with all products
Define and give an example of form utility
Define and give an example of place utility
Define and give an example of time utility
Define and give an example of possession utility
Define and give an example of information utility
Define Market
What is the Difference between a consumer market and an industrial market?
For the most part, consumers are interested in what?
What is a B-to-B market
Define Market Share
Define Market Segmentation
Define Target Market
Differentiate Market Share/Market Segmentation/Target Market
Give an example of how a product can have more than one target market
What is the purpose of creating a customer profile?
What is included in a marketing mix?
Define the 4 P's of marketing
The four elements of the marketing mix are interconnected. Why?
What is included in pricing strategies
Why would a promotional price for a new product be used?
What do promotional strategies deal with?
Works Cited page

Friday, August 2, 2016

Bell Ringer: 5 minutes on the clock for review
TEST: Students will complete PowToons for a PT grade

The teacher will check audio on 1 random slide

Monday, August 22, 2016

9th Graders bring binders for Gear Up activity

Objectives After completing this section, you will be able to:

deﬁne the function of marketing.
explain the importance of marketing.
describe why it is important to study marketing.

Bell Ringer: Vocabulary

Students will review vocabulary for 5 minutes

Canvas: Marketing and You

Students will log into Canvas account
Students will access files to open Marketing and You presentation
Students will review presentation

Students will jot notes with elbow partner

Exit Slip: Matching

Tuesday, August 23, 2016

Bell Ringer: Matching
LAB: Canvas

Students will complete worksheet using Presentation/Internet
Students will turn in on scantron
Graded

Exit Slip: Vocabulary Game

Wednesday, August 24, 2016

Bell Ringer: Self Check
Chunking: Marketing and the Marketing Concept

Students will use text book: Marketing Essentials
Teacher will use the clock to chunk
Students will work with elbow partner to jot notes

Vocabulary: Students will build vocabulary for chapter 1

Key terms and Academic Vocabulary
Page 21

Thursday, August 25, 2016
Gear Up
Access code JFENWH

9th Graders: Follow the link and complete pre test

Bell Ringer: Self Check
Chunking: The Importance of Marketing

Students will use text book: Marketing Essentials
Teacher will use the clock to chunk
Students will work with elbow partner to jot notes

Research: Target Markets
You are about to make a presentation about target markets. You will need to discuss the four characteristics considered when segmenting a market to create a target market in your presentation. Name the four characteristics considered when creating a target market.

Students will use the Internet to research the four characteristics considered when segmenting a market to create a market.
Students will create a presentation using slides in Google
Students will create work citred page using easybib
Teacher will card pull students to present

Exit Slip: Concentration

Friday, August 26, 2016

Bell Ringer: Review

Research: Students will have 15 minutes to complete research/presentation build/work cited page
Presentation: Students will use the Smartboard to present

Production TEST

Tuesday, August 16, 2016

Bell Ringer: Welcome to class!!!
LAB: Teacher and students will review classroom procedures/syllabus
Exit Slip: Questions

Wednesday, August 17, 2016

Bell Ringer: Students will join Canvas
Discussion Board: What is marketing?

Students will go to the Discussion Board in Canvas
Students will key 1 original comment to the prompt
Students will post at least 1 reply (to a comment posted by someone else)

Use correct grammar and spelling
Write in complete sentences
Do not use texting lingo
Be respectful of yourself and others

LAB: Project Pitch(s)

Teacher will make project suggestions
Students will make project suggestions
Class will decide which projects will be adopted

Thursday, August 18, 2016

Bell Ringer: Vocabulary

Students will log in to or create aQuizlet account

LAB: Students will create Blogger account for journaling

Students will be super creative!!!

Team Building: Students will work in small groups to complete team building activity.

Question) A woman is travelling around London when she passes Trafalgar Square she is sent straight to jail but she has done nothing wrong. Why is this?

Question) Forwards I am heavy, backwards I am not.

Question) Brothers and sisters I have none but this man’s father is my father’s son. Who is the man?

Question) A cowboy rides into town on Friday he spends two nights there. Then leaves on Friday. How is this possible?

Question)Two fathers and two sons go fishing they each catch a fish and return with three fish only why?

Question) A man is travelling towards the centre of a field; he knows that when he gets there he is going to be badly injured. Why does he know this?

Question) A man lives on the 20th floor of a block of flats every night when he returns home he takes the lift up 10 floors and walks the rest of the way but in the morning he takes the lift from the 20th floor to the ground floor. Why does he do this?

Question)There are twenty sick sheep grazing in a field, over night three sheep sadly die leaving 17 sheep. How is this possible?

Question)A man is stuck inside a concrete dome; the dome has no windows and no doors. All he has is a cake and a penknife. How does he escape?

Question) Each morning I appear to lie at your feet. All day I will follow you no matter how fast you run. Yet I nearly perish in the midday sun.

Question) You can see nothing else when you look in my face. I’ll look you in the eye but will never lie.

Question) At the sound of me, men may dream or stamp their feet. At the sound of me, women may laugh or sometimes weep

Question) Until I am measured I am not known, yet how you miss me when I have flown away.

Question) What occurs once in a minute, twice in a moment but never in an hour?

Question) I go up and down stairs without moving.

Exit Slip: Card Pull Review Practice

Teacher will pass out index cards
Students will put name on one side of card and period on the other side
Teacher will ask question
Teacher will pull names randomly
Student will answer question

Friday, August 19, 2016
9th Graders bring bninder for Gear Up activity on Monday

Bell Ringer: Vocabulary

market A market is anywhere a buyer and a seller convene to buy and sell goods
marketing Marketing consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a proﬁt.
need A need is something necessary for survival, such as food, clothing, and shelter. want A want is something that a person desires, but could live without, such as a new cell phone or a vacation.
business Business is the term for all of the activities involved in developing and exchanging products and services.
function Function is a general word for a category of activities.
functions of business Functions of business are production, ﬁnance, marketing, and management.
consumer A consumer is a person who buys products or services and also uses them.
marketing professional A marketing professional is the person who helps determine the marketing needs of a company, develops and implements marketing plans, and focuses on customer satisfaction.
job A job is the work a person does regularly in order to earn money.
career A career is a series of related jobs in the same profession.
profession Profession is the term used for jobs in a business ﬁeld requiring similar education, training, or skills.
career clusters Career clusters are 16 groups of occupational and career specialties that share common knowledge and skills.
career pathways Career pathways are career areas included in the career clusters that consist of careers ranging from entry-level to those requiring advanced college degrees and years of experience.
goal A goal is something a person wants to achieve in a speciﬁed time period.
short-term goal A short-term goal is one that can be achieved in less than one year. long-term goal A long-term goal is one that will take a longer time to achieve, usually longer than one year.
goal setting Goal setting is a process of deciding what a person wants to achieve.
SMART goals SMART goals are Speciﬁc, Measurable, Attainable, Realistic, and Timely.

Team Building: Students will work in small groups to complete team building activity.