Principles of Marketing Syllabus

Marketing Cluster
Principles of Marketing COURSE SYLLABUS

Connie Davis
Commerce Information Technology Teacher/DECA Advisor

Contact Info:
Demopolis High School
701 Hwy 80 West
Demopolis, AL 36732
School: (334) 289-0294
Home: (334) 287-3223
Email address: cdavis@demopoliscityschools.org

Planning Time:
1st Period
7:45a.m.-8:38a.m.

DHS Mission:The mission of Demopolis High School is to promote excellence in academic and extra curricular activities, to develop productive citizens in a safe environment, and to employ a team of highly-qualified personnel who will implement the latest support materials and strategies.

Course Title: Principles of Marketing
Instructor: Connie Davis

Prerequisite: None
Co-Curricular Organization: DECA Competitor Fee: $14.00
Program: Marketing

COURSE DESCRIPTION:

Marketing Principles is a one-credit course designed to provide students with an overview of indepth marketing concepts. Students develop a foundational knowledge of marketing and its functions, including marketing information management, pricing, product and service management, entrepreneurship, and promotion and selling. Students examine the need for sales and marketing strategies. Students practice customer relationship skills, ethics, technology applications, and communicating in the workplace. Career and technical student organizations are integral, cocurricular components of each career and technical education course. These organizations serve as a means to enhance classroom instruction while helping students develop leadership abilities, expand workplace-readiness skills, and broaden opportunities for personal and professional growth.

Career and Technical student organizations are integral, co curricular components of each career and technical education course. These organizations serve as a means to enhance classroom instruction while helping students develop leadership abilities, expand workplace-readiness skills, and broaden opportunities for personal and professional growth.

COURSE GOALS

• Learning goals – Critical Thinking: 

(a) Students will demonstrate the various steps that consumers and organizations go through in the decision making process, marketing segmentation and positioning strategies, and pricing strategies and (b) students will demonstrate that they can integrate all this information into a set of marketing strategies for firms.

• Learning goals – Ethics:

(a) Students will demonstrate that they are aware of the ethical and social responsibility issues in marketing and (b) students will demonstrate that they will make marketing decisions using ethical, legal, and socially responsible choices in a marketing context.

• Learning goals – Business Functions:

(a) Students will demonstrate their proficiency in the fundamental facts related to the marketing functions and practices for the marketing mix (product, price, place, and promotion); marketing research, e-commerce/Internet marketing. (b) Students will demonstrate that they can explain how marketing decisions are made using the basic business functions in a marketing context.

• Learning goals – Domestic & Global Environment: 

(a) Students will demonstrate that they can make marketing decisions in today’s global domestic and global marketing environment (e.g. legal, regulatory, competitive, cultural and economic environmental factors). (b) Students will demonstrate that they can differentiate between each of the marketing environmental factors, and (c) students will demonstrate an understanding of why marketers must integrate information on the uncontrollable factors into the decision making process for a firm.

• Learning goals – International: 

(a) Students will demonstrate an understanding of the impact of internationalization on the marketing function in a firm, and (b) students will explain the differences and similarities with basic global concepts such as culture, cultural symbols, values, global consumers, global brands, and their role in marketing decision making with the firm.

INSTRUCTIONAL PHILOSOPHY

Students will be expected to demonstrate their understanding of human relations, math, and communication skills as related to work and the functions and concepts of business. Instruction will be heavily lecture and group exercises. Students will work cooperatively in teams to complete projects that encourage them to learn how to work independently. Assignments will require students to draw upon academic skills in mathematics, economics, science, and language arts. Student assessment will be based on group work, demonstrations, project presentations, written reports, tests of student’s knowledge, and the student’s career portfolio.

CO-CURRICULAR ACTIVITIES:

DECA is a co-curricular component of the Business/Marketing program. This student organization will enhance classroom instruction, develop leadership skills, and provide opportunities for professional growth and service. The fee to join is $14.00.

PROGRAM GOALS: To provide students with the knowledge and skills necessary for economic success in the twenty-first century and to provide employers an adequately prepared workforce that meets labor market demands.

ESSENTIAL QUESTIONS:

1. Compare and contrast business enterprises including sole-proprietorship, partnership, corporation, and franchises. Design a product and develop a marketing plan for the product. Construct a marketing survey related to chosen product and marketing plan.
2. Hypothesize the effects of changing cultural beliefs and values and the exhaustion of natural resources in the local/global economy
3. Analyze consumer buying habits and critique your own.
4. Critique ads from print and broadcast media to determine their effectiveness
5. Discuss the pros and cons of publishing entire magazines online versus hard copy.
6. Discern the evolution of factors affecting pricing decisions.

COURSE OUTLINE

This is an example of a course schedule that may be changed to accommodate unpredictable variations in the pace of coverage, students’ needs, and so on. If changes in the schedule are made, students will be held responsible for these changes as announced in class.

The topics listed below must be included in the course. Additional topics can be added into the course based on the instructor’s personal preferences in teaching this course. The required topics are also those that are included in the course assessment.

1. Basic Marketing Concepts
2. Economics
3. Sales and Promotion
4. Merchandising
5. Communication and Interpersonal Skill

CULMINATING PRODUCT(s)

• Students will work with other students to create, develop, write and present a marketing project for the state Career Development Conference. Students are not required to participate in competition on the state or international level.

RESOURCES FOR INSTRUCTION

• Blog: cdavis-tigertechnology@blogspot
• Smart Board
• Canvas
• Computer
• Internet Access
• In-class exercises that involve group work
• Written group assignment based on applying marketing principles to a marketing situation.
• Examinations –multiple-choice questions are allowed.

MATERIALS

Pen, Pencil, 3-ring binder, Earbuds

Each student is responsible for all books, papers, pens, etc. necessary for the day’s lesson. No hall passes will be given for a student to get materials.

ASSESSMENT PROCEDURES:
COURSE EVALUATION

Daily Grades/Soft Skills (class assignments, etc.) 30%
Homework 10%
Written/Performance Test 60%
Total 100 Pre-Exam Grade

GRADING SCALE:

• A = 90-100
• B = 80-89
• C = 70-79
• D = 60-69
• F = 59 & Below

CLASS RULES

The student is expected to:
• Bring needed materials to class.
• Be in your seat and working when the bell rings.
• Respect and be polite to others.
• Speak at appropriate times, using appropriate voice and language.
• Respect other people’s and the school’s property.
• Keep your hands to yourself.
• No outside jump drives are allowed in the computer lab.
• Do not access the Internet (unless instructed by the teacher) or play
   games on the computer during class time.
• Do not place a personalized screen saver or change the display
   properties of a computer.
• Eating or drinking is not allowed in the classroom/computer lab.
• Do not engage in personal grooming (Combing and brushing hair, applying
  makeup) during class time.
• No “rough housing” or playing allowed in the classroom.
• All rules in the student handbook will be enforced.